Founder
Jono Horne
Founder
operator who runs companies through an AI team, not a head-count.
- Reports to
- —
- Owns
- Picks the businesses to build and the bets to kill.
- Sets the commercial outcome each business is aiming at.
- Reviews approval-gated work the coordinators package.
- Owns final voice on anything that goes public under his name.
- Works with
- Dan, Bruce, Bob
- Style
- Direct. Commercially literate. Allergic to slop and theatre. Plain words. Short paragraphs.
In their own words
“I run a portfolio of businesses through an AI-operated team. There is no head-count to manage and no agency to brief. Each business has a coordinator agent who turns my intent into work, a pod of specialist agents who execute, and an operating layer that keeps the whole thing visible and auditable.”
The bet is simple: a single operator with a sharp commercial brief and a properly-built AI team can ship more useful work than a traditional team — and learn faster.