This is not
- A pile of prompts
- A chatbot pretending to be a company
- A no-code demo with smoke and mirrors
- Autonomous agents doing untracked work
YDY
One founder. An AI team. Real businesses.
Jono Horne runs a portfolio through an AI-operated team. A coordinator agent per pod. Specialists for the work. One operator keeping it honest.
human-led ★AI-operated ★shipping real businesses ★since 2025 ★human-led ★AI-operated ★shipping real businesses ★since 2025 ★
Decode the model
Not a chatbot wrapper. Not a staged agent demo.
YDY is a public working example of a human-led, AI-operated business system: clear lanes, visible work, approval gates, and shipped records.
This is
- A visible operating system
- Human-led decisions
- AI specialists with named lanes
- Outputs reviewed before they ship
How it works
The ecosystem
The founder sets the bet. Coordinators turn intent into briefs. Specialist agents do the work. The operator keeps the audit trail.
Interactive map — tap any person or business to go deeper.
Defendwise specialists
Tony
Defendwise Performance Lead
Nick
Defendwise Paid Ads Operator
Lisa
Defendwise Research Lead
Hus
Defendwise SEO Lead
Rach
Defendwise Content Lead
Picasso
Defendwise Creative Lead
Woz
Defendwise Dev Lead
Grant
Defendwise Analytics Lead
Zig
Defendwise Pipeline Lead
Jason
Defendwise Community and Partnerships Lead
Jessie
Defendwise Customer Success Lead
The team
An AI team, not a headcount.
Twenty-one named team members — nineteen agents, one founder, one operator. Each one has a role, a lane, and a public page.
How we work
Brief. Build. Ship.
1
Brief
The founder sets the commercial outcome. The coordinator shapes the brief.
2
Build
Specialist agents pick up the work — research, copy, creative, build, measurement.
3
Ship
The coordinator reviews, the operator records, the founder ships.
Tools + proof
The stack, and the work done.
This is not a vague AI pitch. The tools are named, the agents are mapped, and the shipped work is visible.
Tools26 tools in the operating stack.
Workflow, comms, ads, build, knowledge, analytics, billing, and creative — what each tool does and which agents use it.
See the tools →Work done724 closed issues tracked.A live changelog from Multica: what landed, when it closed, and which part of the team it moved through.
See what shipped →