Live business

Defendwise

Flat-rate, AI-native security awareness training for MSPs.

Defendwise is a flat-rate security awareness training platform built for MSPs. Unlimited users. White-label. Multi-tenant. Built on AI from day one — not bolted-on. The bet is simple: kill the seat tax, take admin hours to zero, and beat incumbents on the moat that AI gives a from-scratch platform over a retrofit one.

Live site · Open Defendwise ↗Screenshot of the Defendwise website homepage
The team driving it

Who's on it.

Dan
Defendwise Chief of Staff
Tony
Defendwise Performance Lead
Nick
Defendwise Paid Ads Operator
Lisa
Defendwise Research Lead
Rach
Defendwise Content Lead
Picasso
Defendwise Creative Lead
Woz
Defendwise Dev Lead
Grant
Defendwise Analytics Lead
Zig
Defendwise Pipeline Lead
Jason
Defendwise Community and Partnerships Lead
Jessie
Defendwise Customer Success Lead
Daily activity

What the pod runs on a clock.

Live scheduled tasks from Multica. 27 autopilots keep this business moving without anyone having to remember to do them.

A typical day

  • 07:15
    Dan — Jess LinkedIn approval package
    Review today's Rach Jess LinkedIn draft pack.
  • 08:00
    Zig — Daily trial-funnel triage
    Keep the self-serve trial funnel clean from hand-raise → trial start → activation → paid/lost.
  • 08:30
    Grant — Daily snapshot
    Produce an honest internal daily read of funnel, product, revenue, and tracking gaps by 08:30.
  • 09:00
    Nick — Morning paid health check
    Keep paid-channel state honest: what is serving, paused, blocked, capped, or unsafe to touch.
  • 10:30
    Jason — Daily community activity sheet
    Turn Jason from passive listening into active daily draft/recommendation production without posting, DMing, using personal accounts, booking anything, or making partner commitments.
  • 14:00
    Tony — Daily test brief draft
    Create test briefs that can teach the pod something about qualified MSP pipeline, conversion, or offer clarity without launching anything.
  • 16:00
    Nick — Paid close
    Close the paid day with a clear spend, waste, fatigue, and tomorrow-blocker read.

Weekly anchors

  • Mon/Wed/Fri 14:00
    Rach — Carousel script
    Produce one 10-slide carousel script with image direction for Picasso.
  • Tue/Thu 11:00
    Jason — Partner pipeline block
    Advance the internal partner opportunity queue through research, prioritisation, and next-step recommendations without sending outreach or committing Defendwise.
  • Tue/Thu 12:00
    Rach — Programmatic SEO copy batch
    Aggressively create approved-ready page copy from `context/seo-matrix.csv`.
  • Wed 11:00
    Nick — Creative refresh and audience QA
    Identify fatigued creative, audience drift, search/placement waste, and swap candidates.
  • Thu 15:30
    Jason — Weekly partner pulse
    Give Dan a short weekly read on community/partner momentum, real opportunities, and what should be routed next.
  • Fri 11:30
    Zig — Weekly trial-funnel and win/loss review
    Give Dan a stage-by-stage view of cold/reply/trial/activated/paid/lost, with honest confidence labels.
  • Fri 14:00
    Dan — Friday meta-review
    Use this week's grades and outcome evidence to tune the operating system, not to create theatre.
  • Fri 14:00
    Tony — Friday experiment verdicts
    Stop half-read tests from drifting. Kill, iterate, scale, or mark not-readable based only on the original brief and Grant-validated evidence.
  • Fri 14:00
    Nick — Weekly paid platform scorecard
    Produce a clean platform-facts scorecard for Dan and Grant.
  • Fri 14:00
    Grant — Weekly scorecard
    Produce a 2-screen internal scorecard with 7-day vs prior-7 deltas, confidence labels, and 1-3 next moves.
  • Fri 15:00
    Grant — Signal-to-lift attribution
    Measure whether Lisa's HOT signals actually turned into shipped artifacts and observable lift.
  • Fri 15:00
    Zig — Weekly cold-sequence retro
    Report cold outbound state, reply/objection patterns, CTA compliance, and deliverability risk.
  • Fri 15:00
    Jason — Friday give:get audit
    Protect community trust by classifying the week's drafted/recommended/live actions and deciding next week's posture.
  • Fri 15:30
    Dan — Weekly Rach content quality scorecard
    Review Rach's content machine for the week and present a founder-readable scorecard to Jono.
  • Fri 16:00
    Tony — Next-week test queue
    Give Dan a ranked, low-noise queue of the top 5 learning opportunities for next week. This is a recommendation list, not an execution queue.
  • Fri 16:00
    Grant — Agent-grade aggregation
    Aggregate Dan's daily grades into the weekly roll-up for Dan's meta-review.

Monthly anchors

  • Mon 09:00
    Tony — Monthly offer/pricing memo
    Review offer and pricing evidence without drifting into unauthorized pricing, packaging, or positioning changes.
  • Thu 09:30
    Jason — Monthly community partner opportunity map
    Build the next month's opportunity map for AMAs, podcasts, webinars, partner motions, newsletters, and community presence.
  • Wed 10:30
    Nick — Monthly channel allocation memo
    Recommend whether paid allocation should stay, pause, or shift next month.
  • Wed 11:30
    Zig — Monthly trial-conversion forecast
    Forecast next-month best-case / committed / worst-case trial starts and trial-to-paid conversion.
Follow the work

Meet Dan, who runs this lane.

direct, commercially sharp, operator-minded, dry, allergic to slop

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