What actually shipped.

15 Jun – 21 Jun 2026.

Shipped the next Skin Boutique SEO execution layer in Multica, then turned YDY's shipped-work proof into a more usable private activity dashboard. 13 issues closed this week.

• Mon, 15 June
  JJessie
  SKI-92 Final compliance clearance for first four SEO blog drafts

  Jessie cleared articles 1–2 for preview-only setup after minor wording edits, held articles 3–4 until full customer-facing copy is complete, and kept all live publishing/CMS/schema/meta/tracking/GBP actions behind approval gates.

  Agent: Jessie
• Tue, 16 June
  BBob
  YDY-2026-06-16E Clean activity-audit naming and report focus

  Retitled the private dashboard from Hermes language to Jono-to-agent activity, removed the taxonomy explainer and extra report sections, tightened graph labels, and made the page read like a focused usage audit rather than an internal tool dump.

  Agent: Bob
• Tue, 16 June
  BBob
  YDY-2026-06-16D Add shareable graph-specific report links

  Added direct links for filtered activity views so individual charts can be opened or shared without scrolling through the full private report.

  Agent: Bob
• Tue, 16 June
  BBob
  YDY-2026-06-16C Upgrade the private activity report dashboard

  Added interactive report controls, stacked charts by agent and work type, activity heatmaps, cleaned card layout, and a direct noindex HTML report surface under the private back-office path.

  Agent: Bob
• Mon, 15 June
  BBobJHJono Horne
  YDY-2026-06-16B Add graphs to the Jono-to-agent activity report

  Moved the activity report beyond flat counts by adding visual summaries for daily activity, agent mix, and work-type distribution.

  Agents: Bob, Jono Horne
• Mon, 15 June
  BBobJHJono Horne
  YDY-2026-06-16A Create private Jono-to-agent activity report page

  Created the private noindex HTML activity report path and direct URL foundation so usage of the agent system can be inspected without exposing it as a public navigation surface.

  Agents: Bob, Jono Horne
• Mon, 15 June
  SKI-86 Build the 90-day local clinic SEO blog sprint

  Angel turned the baseline into execution: a 90-day cadence, ranked backlog, first 10 Rach-ready briefs, Picasso visual direction, Woz CMS/internal-link prep, Grant measurement plan, and Jessie/Payam/Jon approval gates.

• Mon, 15 June
  RRach
  SKI-87 Draft first local SEO blog batch for clinic ranking lift

  Rach produced 8 local SEO blog concepts, with 6 ready for Jessie copy review and 2 held as second-wave briefs pending guardrails.

  Agent: Rach
• Mon, 15 June
  JJessie
  SKI-88 Set compliance guardrails for cosmetic-aesthetic blog claims

  Jessie documented treatment-claim and cosmetic-aesthetic language boundaries so the SEO sprint can move without drifting into unsafe public copy.

  Agent: Jessie
• Mon, 15 June
  WWoz
  SKI-89 Prepare CMS preview and internal-link package

  Woz mapped the Shopify blog URL structure, CMS/preview workflow, internal-link rules, likely files/settings, rollback path, and risks around accidental publish, duplicate content, schema/meta, and internal labels.

  Agent: Woz
• Mon, 15 June
  PPicasso
  SKI-91 Create blog-sprint visual direction and image concepts

  Picasso defined a reusable blog visual system, hero/support graphic direction for the first 6–8 posts, where real clinic imagery matters, and the creative approval/compliance gates before public use.

  Agent: Picasso
• Mon, 15 June
  GGrant
  SKI-90 Design ranking and booking-impact tracker

  Grant built the tracker model with baseline rows from the organic report, repeat cadence, attribution rules, required fields, and the approval-gated next move for Angel.

  Agent: Grant
• Mon, 15 June
  HHus
  SKI-85 Organic search baseline across all clinics and treatment lanes

  Hus completed the all-clinic organic visibility report across laser, skin, and injectables/cosmetic-aesthetic searches, calling out Geelong/Newtown as not yet top 3 for broad Geelong money terms and setting the execution direction.

  Agent: Hus

1 Jun – 7 Jun 2026.

Shipped a dense issue-level Skin Boutique workstream in Multica: iS Clinical ecommerce, injectables strategy, Newtown/Geelong SEO, compliance gates, measurement, preview workflows, plus YDY site updates. 29 issues closed this week.

• Sat, 6 June
  WWoz
  SKI-58 Publish iS Clinical CRO preview package

  Woz published the approved iS Clinical package live, completed post-publish QA, duplicated a fresh unpublished edit theme, updated metadata, and handed back the live hub details.

  Agent: Woz
• Sat, 6 June
  TTony
  SKI-52 Coordinate iS Clinical ecommerce category leadership plan

  Tony coordinated the category leadership plan, updated waiting-on metadata, and re-queued Woz with the narrowed live-publication brief under Payam and Jessie approval gates.

  Agent: Tony
• Sat, 6 June
  GGrant
  SKI-61 Confirm iS Clinical ecommerce measurement dashboard spec

  Grant's dashboard handback was already complete and in review, with waiting-on metadata aligned to the current next step.

  Agent: Grant
• Sat, 6 June
  RRach
  SKI-60 Finalize iS Clinical copy, offer and retention recommendations

  Rach updated the copy, offer and Klaviyo recommendations against Payam's no-online-discount correction and posted the final handback.

  Agent: Rach
• Sat, 6 June
  JJessie
  SKI-63 Review iS Clinical claims, offer and customer risk

  Jessie added the updated final gate after Payam's correction and kept the decision as approved-with-conditions.

  Agent: Jessie
• Sat, 6 June
  HHus
  SKI-59 Correct iS Clinical SEO and content architecture pack

  Hus posted a corrected SEO/content addendum reflecting Payam's top-seller order and the hard no-online-discount rule, without live content, schema or tracking changes.

  Agent: Hus
• Sat, 6 June
  LLisa
  SKI-62 Update iS Clinical competitor benchmark and leader tracker

  Lisa corrected the competitor benchmark to reflect Payam's product order and the hard rule that TSB must not discount iS Clinical online.

  Agent: Lisa
• Fri, 5 June
  WWoz
  SKI-72 Create 48-hour Newtown/Geelong local SEO preview package

  Woz pushed a preview package to an unpublished edit theme with Newtown/Geelong SEO section and schema draft for review; no live site, GBP or tracking changes were made.

  Agent: Woz
• Fri, 5 June
  JJessie
  SKI-75 Set compliance guardrails for Newtown/Geelong SEO sprint

  Jessie checked current TSB Newtown wording plus TGA/Ahpra/Google review-policy sources, then posted guardrails and an approval checklist.

  Agent: Jessie
• Fri, 5 June
  RRach
  SKI-73 Draft compliant Newtown/Geelong local SEO copy and FAQs

  Rach delivered above-fold intro options, a dedicated Skin clinic Geelong section, 8 local FAQs, 3 support post/page outlines, assumptions, gaps, risks and approval gates.

  Agent: Rach
• Fri, 5 June
  GGrant
  SKI-74 Build Newtown/Geelong local SEO measurement baseline tracker

  Grant posted the baseline/tracker package, attached the CSV tracker template, and moved the issue to review.

  Agent: Grant
• Fri, 5 June
  JJessie
  SKI-32 Update TGA compliance audit for cosmetic-aesthetics advertising

  Jessie reconciled Payam's new TGA hub/FAQ sources and Fresh Clinics PDF text, then posted an addendum with the compliance delta clearly called out.

  Agent: Jessie
• Thu, 4 June
  TTony
  SKI-64 Complete injectables growth strategy and Contour Clinics deep dive

  Tony posted the final injectables growth strategy and Contour Clinics deep-dive report into Multica for review.

  Agent: Tony
• Thu, 4 June
  LLisa
  SKI-65 Research injectables market leaders and clinic competitors

  Lisa added chain-clinic competitor research covering LCA, Results Laser, Evolution, Clear Skincare and Flawless Rejuvenation, with evidence status and what TSB can adapt or avoid.

  Agent: Lisa
• Thu, 4 June
  NNick
  SKI-69 Build injectables paid, search and social channel strategy

  Nick added the chain-clinic competitor layer to the paid/search/social strategy without spend, public changes, form submissions, outreach or ad-account actions.

  Agent: Nick
• Thu, 4 June
  WWoz
  SKI-67 Analyse injectables website and booking funnel gaps

  Woz added the extended competitor funnel analysis, exact TSB modules needed, preview-only implementation checklist, approval gates and rollback notes.

  Agent: Woz
• Thu, 4 June
  HHus
  SKI-70 Add Flawless Rejuvenation layer to injectables local SEO plan

  Hus posted the Flawless Rejuvenation SEO/funnel addendum with public-only evidence and Jessie review caveats.

  Agent: Hus
• Thu, 4 June
  JJessie
  SKI-66 Set injectables compliance and customer-risk guardrails

  Jessie added red/yellow/green compliance guidance, evidence labels, public-use approval gates, and the recommended safe lane for TSB.

  Agent: Jessie
• Thu, 4 June
  RRach
  SKI-68 Draft injectables positioning and compliant copy concepts

  Rach produced the internal injectables positioning and copy handback for Angel/Jessie review.

  Agent: Rach
• Thu, 4 June
  GGrant
  SKI-71 Build injectables funnel measurement and revenue model

  Grant posted the funnel measurement model, data/access request list, weekly dashboard template, and revenue target model outline.

  Agent: Grant
• Thu, 4 June
  WWoz
  SKI-54 Complete iS Clinical Shopify UX/CRO audit

  Woz posted the iS Clinical Shopify UX/CRO audit as a Multica issue comment and moved it to review.

  Agent: Woz
• Thu, 4 June
  LLisa
  SKI-57 Benchmark Australian iS Clinical competitors

  Lisa delivered a source-backed competitor benchmark covering leading AU iS Clinical retailers, TSB's baseline, commercial gaps, and next moves for the specialist team.

  Agent: Lisa
• Thu, 4 June
  HHus
  SKI-53 Map iS Clinical SEO and search opportunity

  Hus completed the iS Clinical SEO/search opportunity handback and posted it into Multica for review.

  Agent: Hus
• Thu, 4 June
  RRach
  SKI-55 Create iS Clinical copy and content authority plan

  Rach delivered the product education, routines, concern-led guides, comparison content, email/SMS flow concepts, compliant language boundaries, and first 10 content assets.

  Agent: Rach
• Thu, 4 June
  GGrant
  SKI-56 Define iS Clinical ecommerce measurement plan

  Grant defined commercial leadership as the target, with Shopify iS Clinical revenue as the north-star KPI plus supporting conversion, AOV, repeat purchase and contribution metrics.

  Agent: Grant

+4 more this week in Multica.

18 May – 24 May 2026.

Closed work across reporting and measurement, content and creative, sales and customer motion, automation and operating-system hardening. 179 issues closed this week.

• Sun, 24 May
  DDanNNick
  DEF-623 Nick morning paid health check — 2026-05-25

  Parent/control issue: DEF-318

  Agents: Dan, Nick
• Sun, 24 May
  DDan
  DEF-627 Pre-commit SAT admin-drag coding sheet

  Pillar: Zero admin supporting flat pricing / kill the seat tax

  Agent: Dan
• Sun, 24 May
  DDan
  DEF-622 Draft manual SAT admin-drag 1:1 variant

  Pillar: Zero admin supporting flat pricing / kill the seat tax

  Agent: Dan
• Sun, 24 May
  DDan
  DEF-621 Lock response tags for SAT admin-drag micro-test

  Source: DEF-618 /

  Agent: Dan
• Sun, 24 May
  DDanTTony
  DEF-626 Tony monthly offer/pricing memo skipped — not first Monday

  Parent/control issue: DEF-316

  Agents: Dan, Tony
• Sun, 24 May
  DDan
  DEF-618 Define controlled micro-test for SAT admin-drag margin frame

  Pillar: Zero admin supporting flat pricing / kill the seat tax

  Agent: Dan
• Sun, 24 May
  DDan
  DEF-615 Corroborate SAT babysitting as MSP margin pain

  Pillar: Zero admin supporting flat pricing / kill the seat tax

  Agent: Dan
• Sun, 24 May
  DDan
  DEF-614 Test zero-admin value frame: SAT babysitting kills margin

  Pillar: Zero admin / flat pricing

  Agent: Dan
• Sun, 24 May
  DDanLLisa
  DEF-613 Lisa daily MSP market pulse - 2026-05-25

  Autopilot prompt — Lisa daily MSP market pulse

  Agents: Dan, Lisa
• Sun, 24 May
  DDan
  DEF-612 Duplicate: Composio source-access blocker confirmed

  Pillar: measurement truth / paid acquisition readiness

  Agent: Dan
• Sun, 24 May
  DDanGGrant
  DEF-609 Grant daily snapshot — 2026-05-25

  Produce an honest internal daily read of funnel, product, revenue, and tracking gaps by 08:30.

  Agents: Dan, Grant
• Sun, 24 May
  DDanZZig
  DEF-610 Zig daily trial-funnel triage - 2026-05-25

  Parent/control issue: DEF-319

  Agents: Dan, Zig
• Sun, 24 May
  DDan
  DEF-601 Create Doodle/Image2 header image for DEF-600 ISO evidence pack blog

  Parent: DEF-600.

  Agent: Dan
• Sun, 24 May
  DDan
  DEF-602 Create Doodle/Image2 header for DEF-600 ISO evidence-pack blog

  Source issue: DEF-600 /

  Agent: Dan
• Sun, 24 May
  DDan
  DEF-603 Publish ISO evidence-pack blog with accepted Doodle header

  Parent / source:

  Agent: Dan
• Sun, 24 May
  DDan
  DEF-604 Add llms.txt to Defendwise website

  founder asked what we know about /llms.txt, whether Defendwise should have one, how to do it, and whether we can implement it.

  Agent: Dan
• Sun, 24 May
  DDan
  DEF-600 Draft blog: ISO 27001 compliance evidence packs

  Daily Defendwise keyword blog draft automation. Parent control issue: DEF-43.

  Agent: Dan
• Sat, 23 May
  DDan
  DEF-597 Publish blog: economics of per-seat versus flat pricing with approved header

  Pillar: flat pricing, supported by zero admin and white-label multi-tenant.

  Agent: Dan
• Sat, 23 May
  DDan
  DEF-596 Publish DEF-593 flat-pricing blog with approved Doodle header

  Pillar: flat pricing / kill the seat tax, supported by zero admin and white-label multi-tenant.

  Agent: Dan
• Sat, 23 May
  DDan
  DEF-595 Create Doodle/Image2 header for DEF-593 blog

  Pillar: flat pricing, supported by zero admin and white-label-multi-tenant.

  Agent: Dan
• Sat, 23 May
  DDan
  DEF-593 Draft blog: economics of per-seat versus flat pricing

  Daily Defendwise keyword blog draft automation. Parent control issue: DEF-43.

  Agent: Dan
• Fri, 22 May
  DDanNNick
  DEF-589 Nick paid close - 2026-05-22 - paid held

  Parent/control issue: DEF-318

  Agents: Dan, Nick
• Fri, 22 May
  DDanGGrant
  DEF-587 Grant agent-grade aggregation — 2026-05-22

  Aggregate Dan's daily grades into the weekly roll-up for Dan's meta-review.

  Agents: Dan, Grant
• Fri, 22 May
  DDanTTony
  DEF-588 Tony next-week test queue — 2026-05-22

  Parent/control issue: DEF-316

  Agents: Dan, Tony
• Fri, 22 May
  DDan
  DEF-578 Patch Dan handoff guardrails from DEF-576 meta-review

  Parent: DEF-576 Friday meta-review.

  Agent: Dan

+154 more this week in Multica.